Zhou Xibing - Cases in Modern Chinese Business: A Chinese Firm Goes Global : The Gree Story download DJV, MOBI, TXT
9781844641130 1844641139 This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. (Series: Cases in Modern Chinese Business), This casebook examines the success of Gree Electric Appliances, taking a close look at Gree's marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new China MBA Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.
9781844641130 1844641139 This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. (Series: Cases in Modern Chinese Business), This casebook examines the success of Gree Electric Appliances, taking a close look at Gree's marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new China MBA Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.